Marketing Specialist - Lifestyle - Mid Level



Marketing & Communications
Chicago, IL, USA
Posted on Tuesday, January 30, 2024

Your Role

Gensler’s North Central Region is seeking a creative, organized, motivated, and highly collaborative individual to join our team as a Marketing Specialist for our Lifestyle Sector. This role is a key producer of materials that support Gensler’s business development efforts. Specialists work under the direction of office leadership, senior design and business leadership, and marketing leadership to plan, coordinate, write, design, and deliver proposals, presentations, and other collateral / thought leadership used to help the firm win work. Marketers also support the general activities of the office/regional marketing studio, including activities related to win strategy, market positioning, storytelling, graphic design, and knowledge management.

We are looking for an assertive, tenacious, and strategic marketer with a strong background in guiding teams through complicated pursuit processes. An equally important trait is bringing a curious and innovative approach to storytelling and graphic design. Successful candidates will join a team of other skilled marketers including other specialists across our other sectors of work (Work, Cities, and Health).

Our next teammate will be a natural collaborator, a meticulous organizer, an enthusiastic planner, and eager to lend a hand, an idea, or a well-timed meme for morale. Excellent interpersonal communicators, proactive problem solvers, InDesign wizards, and thinkers who can focus on both the micro and the macro will find an environment that supports thoughtful work and a path for professional growth.

A successful candidate for this role will specifically have a passion for the Lifestyle Sector – which in our region includes practice areas of Residential, Retail, Mixed-Use, Hospitality, and Cities & Urban Design—crafting compelling narrative and strategy around the places we live and play. You are intrigued by shifting trends in real estate development, the future of the hospitality and entertainment industries, and the power of design to shape flexible and equitable communities and are excited to manage pursuits that include large consultant teams, as well as critical local and historic context.

What You Will Do

  • Lead pursuit strategy and planning

  • Be the go-to for all things Lifestyle marketing in the Chicago office

  • Work with principals, senior staff, and other marketing team members to plan, coordinate, write, design, and deliver proposals, presentations, and other marketing collateral in alignment with brand standards

  • Develop new materials as needed to support business development activities, with a critical emphasis on graphic design capabilities

  • Perform multiple marketing efforts against rapid and frequent deadlines

  • Learn and understand Gensler’s portfolio of work, practice areas, and capabilities

  • Maintain marketing collateral, resources, and information systems

  • Work closely with other marketing team members to complete special projects and elevate the quality of our efforts

Your Qualifications

  • 5+ years of professional experience in a marketing position with a design or professional services firm, prior experience in the AEC industry is necessary

  • Bachelor's degree in marketing, Graphic Design, Communications, Architecture, Interior Design, Journalism, or Business

  • Ability to lead Business Development conversations confidently and strategically, collaborating closely with leadership on win strategy and storytelling

  • Excellent written and verbal communication skills

  • Exceptional and flexible interpersonal communication skills, including direct experience “managing up” and working across hierarchy

  • Creative and impactful graphic design skills, including creating effective presentations and marketing collateral

  • Strong organizational and time management skills to coordinate and manage multiple projects and deadlines

  • Ability to work with diverse project teams and in a fast-paced work environment

  • Mastery of InDesign is a must

  • Proficiency in Photoshop / Illustrator is desired, knowledge of Miro and Salesforce is a plus

  • Proficiency in Microsoft Office (Word, Excel, and PowerPoint) is required

Please submit a cover letter, resume, and portfolio. The cover letter should address the key characteristics highlighted in the position description and should communicate the reasons why your skillset and background are ideal for this role.

Life at Gensler

Gensler is committed to Diversity, Equity and Inclusion. Through our Five Strategies to Fight Racism, we continue to create a just and equitable future for our colleagues and our communities with our clients. We are a solid voice for social change as we impact people’s lives and fight racism. At Gensler, we celebrate diversity and are committed to creating an inclusive workplace environment.

As a people-first organization, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-being Week,” our offices reflect our people’s diverse interests.

We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets.

As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future.