Social and Digital Media Specialist
University of Chicago
The Data Science Institute at the University of Chicago was established to support the development of emerging efforts in data science across the University. The staff in the Data Science Institute support the University’s community of scholars, their shared ideals, and the core values that make the University a singular intellectual destination. Together with the University's deans and department chairs, the Data Science Institute provides the opportunities, infrastructure, and resources that encourage our faculty and other scholars to pursue their finest work.
About the Department
The job plans, prepares and disseminates information designed to keep the public informed of the University's perspectives, programs, and accomplishments. Work is performed with a moderate level of guidance, and typically includes marketing, press relations, creative editorial and design services, and internal communications.
- Work with the DSI Communications Director to evolve and evaluate social media and digital marketing strategies.
- Contribute to different prongs of internal and external marketing and communications campaigns and initiatives.
- Create engaging social media content and multimedia, execute ad campaigns, and analyze data.
- Film and produce creative videos primed for online engagement.
- Disseminate content that highlights DSI research, education programs, and outreach activities.
- Manage digital and social media assets, compiles and analyzes relevant metrics based on established strategic goals.
- Builds brand identification of the DSI and its research, education, and outreach programs through the penetration of social media, search engines, portal sites, and tracks usage and trends of related websites and social networks.
- Assists in designing strategic marketing plans to support DSI internal and external campaigns.
- Collaborates with stakeholders and partners across University of Chicago departments and divisions.
- Applies knowledge and experience to assist with internal and external communications initiatives.
- Distills complex science into engaging content a lay audience can use as part of multiple campaign initiatives and content platforms, spanning written, video/multimedia, and other formats.
- Plans, develops and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate levels of guidance and direction.
- Solves a range of straightforward problems, as work assignments are difficult and broad in nature, usually requiring originality and ingenuity. Manage digital and social media assets (including routine website maintenance); compiles and analyzes relevant metrics based on established strategic goals.
- Performs other related work as needed.
Education:Minimum requirements include a college or university degree in related field.
- Experience creating engaging social media content and increasing audience engagement.
- Demonstrated track record of creating engaging content and increasing success metrics.
- Experience filming and editing videos.
- Experience creating and managing paid social media advertising campaigns and analyzing campaign data/conversions.
- Experience working with Google analytics, and other digital tools and metrics.
- Experience with web-based communications technologies (blogging, podcasting, website maintenance, etc.).
- Experience writing and editing online content.
Technical Skills or Knowledge:
- Social media marketing skills.
- Graphic design skills.
- Copywriting skills.
- Knowledge of and/or experience with Google analytics, Google tag manager, and other digital tools.
- Knowledge of and/or experience with MS Office Suite, especially Word and PowerPoint.
- Knowledge and/or experience with software platforms like Adobe Creative Cloud.
- Knowledge and/or experience with videography, photography, multimedia production.
- Knowledge and/or experience with websites like WordPress.
- Knowledge of grammar, punctuation, spelling and editorial style.
- Excellent oral and written communication skills, including the ability to create both news and marketing/promotional copy and videos.
- Interview and content research skills.
- Interpersonal skills.
- Editing skills.
- Problem-solving skills.
- Decision-making skills.
- Ability to work independently with a high degree of initiative.
- Attention to detail.
- Organizational skills.
- Ability to maintain confidentiality.
- Ability to work on multiple projects simultaneously, set priorities, and meet deadlines.
- Interviewing skills.
- Ability to coordinate with teams.
- Project management skills.
- Office Environment
- Resume (required)
- Cover Letter (required)
- 3 Social media work samples (required)
- 3 Video production samples showcasing filming and editing (preferred)
- Link to personal website or portfolio (preferred)
When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.
Scheduled Weekly Hours
Drug Test Required
Health Screen Required
Motor Vehicle Record Inquiry Required
The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.